Loop - Content Lead

Content Lead

We are looking for a first person in content marketing to scale the business by building a solid inbound channel + strong brand. We are live with our alpha product and seeing good response.

KRAs :

- Take end-end responsibilities for all things content - blog, case studies, merchant engagement, knowledge base, merchant interviews videos and so-on.

- Differentiate brand Loop with solution oriented content for our target audience.

- You would be working very closely with the SEO Lead as one unit on setting-up an inbound marketing engine.

Ideal profile :

- We are looking for 4 to 6 years of experience, who have past experience in creating powerful engaging content.

- Someone who has a strong visual design sense.

- Someone who has a good understanding of SEO.

- Generally a good human being, no ego / diligent / curious & experimentative - very important for us!

This would be a good role for someone who wants to contribute in building growth functions in SaaS businesses.

About Loop :

- Stripe is the payment infrastructure for ecommerce; twilio is the communication infrastructure. We are Loop - we want to be an infrastructure for ecommerce subscriptions.

- eCommerce is evolving into subscriptions led business, be it Mercedes giving cars for $1000/month or Tacobell giving one taco/day subscriptions for $10/month and then there are subscriptions for consumables, content and services.

Some categories where subscriptions is relevant :

- Beverages

- Health supplements

- Pet Foods

- Grocery

- Home Goods

- Baby Products

- Beauty box

- Meal box

- Fashion & apparel

- Art & Accessories

- We launched our product in Oct'21 and focussed on the US market for replenishment category.

- We have some paying customers and have raised a $2Mn seed round from THE BEST angel investors in US / India like Gokul Rajaram, Varsha Rao, Alexander Erikstrup, Ed Hallen & founders of SaaS / software companies.

- Founding team consists of 2X founders who have built and scaled SaaS businesses in the past.