Loktantra Mediatech - Manager/Senior Manager - Digital Marketing

Loktantra Mediatech is a start-up in the social media space that plans to tap the true potential of the vast Social Network through conversations. Currently, the social media space is filled with platforms from the 1st Generation products that primarily aimed at creating Social Networks through sharing of Status and Comments. Essentially, they were meant for limited networking and not full-fledged, in-depth, time-bound, focused, meaningful and moderated conversations.

We are scouting for a Manager /Sr Manager - Digital Marketing, Mumbai.

Responsibilities:

- Design and oversee all aspects of our digital marketing department for the platform including our marketing database, email, and display advertising campaigns.

- Develop and monitor campaign budgets.

- Plan and manage our social media platforms.

- Prepare accurate reports on our marketing campaigns overall performance.

- Monitor, analyze, and evaluate market trends, consumer/customer behavior of competition social media platforms and their activity to identify new marketing strategy

- Identify the latest trends and technologies affecting our industry.

- Evaluate important metrics that affect our social media traffic, service quotas, and target audience.

- Work with your team to brainstorm new and innovative growth strategies.

- Oversee and manage all contests, giveaways, and other digital projects.

Requirements:

- Bachelors/Master's degree in marketing or relevant field.

- A minimum of 4 years experience in a digital marketing position.

- In-depth knowledge of deploying budgets, various social media platforms, best practices, and website analytics.

- Highly creative with excellent analytical abilities.

- Outstanding communication and interpersonal skills.

- Up-to-date on the latest trends and technologies in digital marketing.