Loktantra Mediatech - Brand Manager

Loktantra Mediatech is a start-up in the social media space that plans to tap the true potential of the vast Social Network through conversations". Currently, the social media space is filled with platforms from the 1st Generation products that primarily aimed at creating Social Networks through sharing of Status and Comments. Essentially, they were meant for limited networking and not full-fledged, in-depth, time-bound, focused, meaningful and moderated conversations.

- While in recent times there have been some exciting attempts at introducing conversations-based approaches and people have welcomed it, yet from our vantage point of having been avid social media users, the offering is inadequate and wanting.

- With this view, we have already developed an exciting conversational feature that is universally unique and aims to achieve a 360 degrees Conversation Experience.

- The project is well-funded by one of the most premium institutions in the field of investing, in fact, the key persons are considered an institution in themselves amongst the Investor Community in India.

- The product is expected to be soft-launched in the month of October, and in preparation of that the company is looking at expanding the team.

Responsibilities for Brand Manager :

- Identify research needs, execute research studies and projects, and analyze research in order to identify opportunities

- Stay current on market trends and competitive activity

- Establish and maintain brand budgets

- Define and manage the brand communication strategy using a variety of media

- Own the development and messaging of the brand narrative

- Create, execute, and manage marketing programs and campaigns

Qualifications for Brand Manager :

- Bachelor's degree in Marketing, Business, or related field. MBA preferred.

- 5 years+ of experience in brand management, brand marketing, or marketing management

- Proven ability to work cross-functionally

- Experience managing a brand across multiple markets

- Creative thinker and problem solver

- Strong communication skills

- Strategic thinker able to identify long-term opportunities and trends