LoginRadius - Manager - Marketing

LoginRadius is a leading Customer Identity Management platform serving more than 150,000 customers across the globe. Headquartered in Edmonton, Canada, LoginRadius is among Canada's Top 50 Startups and has partnerships in place with Amazon.com, Mozilla, Microsoft, DynDNS and Rackspace. Our solution allows websites and mobile apps to simplify the registration process, centralize the customer profile and unify it with different marketing solutions. Learn more at www.loginradius.com

As a team member, you will get an opportunity to learn and work on the latest in the field of Customer identity management space. You will work on both inbound and outbound marketing in B2B SaaS space. You will be responsible for end-to-end execution of the marketing campaigns, which includes lead generation, customer retention and many more. You will be working along side the management team in developing the LoginRadius Inc. brand and making it the default in the Customer Identity Space.

Responsibilities:

- Develop and execute demand generation programs to engage prospects and customers

- Set up and track lead generation processes

- Identify, establish & manage 3rd party online lead generation programs and content

- Run Email Marketing, Google Adwords and Re-targeting campaigns to generate leads for the Sales team

- Develop powerful, engaging content marketing materials and blog articles to build inbound web traffic

- Develop and execute content marketing campaigns

- Drive adoption of social media tools into the lead generation process and manage corporate social media platforms

- Comfortable working with data and managing basic marketing administration

- Perform all the A/B testing, multivariate testing and other scenario testing to achieve targeted results

- Using a range of web measurement and automation tools, optimize the online experience to maximize success across a range of metrics including traffic, bounce rate, time on site, form complete rate, lead conversion rate, etc.

- Manage marketing metrics, campaign ROI and lead-to-opportunity pipeline reporting

- Assure consistency of our brand and messaging is delivered through our online experience.

Requirements:

- All candidates will have a degree in marketing, communications, or related field

- Successful track record developing lead generation programs campaigns will be preferred

- Experience in software and technology marketing, B2B experience is a plus

- Strong verbal and written communication skills. Must be able to write compelling, targeted copy for B2B campaigns, web content and various communications

- Experience with Hubspot, Hootsuite, Google Adwords, Adroll and Google Analytics will be preferred

- Proactive, independent thinker that brings creative solutions to marketing problems