Lodha Ventures Group - Group Media Manager

About:

- Lodha Ventures, an Abhinandan Lodha Enterprise, is a formidable collective of some of the best-of-breed, high-growth new-age businesses. We back highly ambitious ideas and turn them into category-disrupting businesses built to stand the test of time.

- We are a launchpad for nascent businesses that have the potential to become a part of our eclectic mix of businesses. We deploy unlevered and patient proprietary capital with a focus on value creation, unconstrained by the pressures of redemption.

- Our decentralized portfolio operates with independent CEOs and empowered leadership teams, fostering a performance-driven culture that sparks value creation. This ecosystem cultivates consumer-centric brands at the forefront of innovation, always pursuing excellence. Anchored in sound business practices, our businesses are poised for greatness, shaping industries as they grow.

Reporting To: Candidate will be reporting to the Lead Partner Experience

Your Key Responsibilities:

- Managing agency relationships to ensure deliverables are met in terms of campaign planning and implementation.

- Briefing, setting campaign objectives, media planning / buying post campaign evaluation and analysis.

- Benchmarking and negotiations.

- Competitive scanning and reporting.

- Benchmarking and negotiating with agency / Publications/ Channels / Digital.

- Building in group level value addition.

- Innovative ways to reduce cost and get group level benefits.

- Work closely with various divisions of the Marketing team to deliver on brand and marketing objectives in a holistic way.

- Bringing to the table opportunities in line with brand objectives.

- Use of consumer insights to deliver marketing value in communication planning.

- A data-based and analytical approach to defining key market communication strategies.

- Should have worked on innovative media campaigns including on-ground activation, content integration, print innovations, co-branded movie promotions, mobile marketing, etc. resulting in disproportional brand impact.

Experience & Education Required:

- 8 - 10 years of relevant experience.

- Post graduation from reputable media/communication management institutes.

Key Skills and Attributes:

Should have prior and sound experience in:

- Media management, including out-of-home and digital media, in domestic and international markets

- Working across traditional media and emerging platforms (digital, mobile, etc.)

- Managing a media budget of Rs. 100 cr.+

- Focus should be on offline media Print, OOH, Radio and Cinema

Why Join Us:

We are creators of categories, we are creators of new, we own the consumer lifecycle with our homegrown Ips The kernel of our business is embedded in tech : from discovery, to purchase, to ownership : all of this is enabled by consumer and business tech : the first organization in the category to develop a totally indigenous consumer app Being part of the Lodha Ventures has its innate advantages of exposure to various companies and businesses which all allows professionals to flex their intellectual muscle