Lodha Group - Media Strategy Role

- Evaluating campaign effectiveness using metrics such as reach, frequency, recall, and recognition

- Planning and executing media events such as product launches, concerts, and conferences

- Evaluating effectiveness of advertising campaigns by measuring sales results or other metrics

- Developing strategic plans for media outlets such as newspapers, magazines, television stations, radio stations, and websites

- Creating and maintaining relationships with key members of the media community, including writers, editors, producers, and publishers

- Directing all media activities such as interviews, press conferences, and public appearances on behalf of clients

- Monitoring and analyzing consumer trends and behaviors to develop strategies that will resonate with target audiences

- Preparing proposals for advertising campaigns based on market research and competitor analysis

- Managing the production process of advertisements, including hiring writers, graphic designers, voice talent, and producers