Job Location: Palava City, Dombivli  Palava is seeking an entrepreneurial individual to lead the marketing of the world-class city that Palava is slated to become. The role will involve marketing the city, as well as its public spaces and facilities, to build it into a destination for visitors and residents alike.   What is Palava?  Palava is amongst the largest private developments in the world, spread across 4,500+ acres of private land, and is being developed as sister city to Mumbai and one of the first Smart cities in India. Palava aims to be recognized amongst the 50 most livable cities in the world by 2025 with a focus on high quality urban planning, infrastructure, institutions, governance and participative citizenship. Over the next 20 years, the city will be home to over 2 million people and 500,000 jobs demonstrably showing how urbanization in India can achieve best-in-class living with economic success for the city.   Palava is strategically located 10 kms away from the upcoming International airport of Mumbai and 20 mins from the major employment hubs of Thane, Navi Mumbai and Kalyan.   Since its start in 2009-10, over 23,000 homes have already been sold by 2015-16, over 100,000 people will stay here. Right from the beginning, the focus has been on public spaces and amenities in addition to high quality residences.  Palava Today:   Today, more than 5000 families call Palava their home and enjoy world class urban facilities like schools, multiple clubhouses, crches and play areas for children and world class sports facilities like a FIFA standard football ground, a cricket ground, a 9 hole golf course, large greens and much more. In addition, a 5 lac sft mall, primary and secondary care hospital, riverfront zone and a second school are under construction and shall be operational in 2015.  The next phase of the city, spread over 900 acres, has already commenced. This phase will include a large focus on job creation through emphasis on business facilitation and lowering the cost of business. In addition, a University, a City Library, a Centre for Arts and Culture and a 100 acre Central Park have been envisaged and are being designed by some of the world's most prominent architects.  Palava has been designed and is being built by some of the worlds finest some of the key collaborators and partners include Sasaki (Boston), Buro Happold (New York), GE, IBM & Sun Edison.   The Palava Vision:  A city is supposed to provide opportunities for its citizens do many things: prosper, grow, learn, enjoy life and good health, live sustainably in harmony with the earth and bring out the best in them.  By these parameters, Palava will be the "City of Opportunity" having being designed and benchmarked on every important aspect of urban living on a global scale: job opportunities, business friendliness, public spaces, a walkable urban fabric, technology enablement, eco-sustainability, health, education, security, connectivity, urban appeal and lots more.  Palava will provide a holistic, urban environment which sets the benchmark for 21st century living in India, giving citizens opportunities to realize their potential and businesses the environment they need to grow and create high quality jobs.  More details are available on www.palava.in  Building world-class urban institutions in Palava:  Urban institutions are key components of ensuring liveability of any city in addition to catering to the needs of its citizens such as education, sporting, leisure and entertainment and building the culture and character of a city. There are several examples of cities globally which are renowned for quality institutions such as Boston (education), Prague (culture), Paris (arts), Los Angeles (entertainment) and not surprisingly, also rank high in global liveability studies.  Similarly, Palava aims to rank high in global liveability scales by incorporating a series of urban institutions in its development plans. Some examples include:  University   A multi disciplinary private university is planned in the current phase (Phase 2) of Palava. The university aims to be a truly world class institution in line with the vision of Palava to become one of the worlds Top 50 liveable cities.   Arts & Culture   Indias one-of-its-kind Arts and Culture district is being designed by one of the worlds leading architects and urban visionaries, Renzo Piano. The scope of arts and culture will also not only focus on arts and cultural shows, but also training the people in their fields of interest and making arts & culture a key facet of everyday life at Palava. The overall objective is to make Palava a global landmark in Arts & Culture as part of its livability vision.  Sports:  Palava will offer world class sporting facilities including a FIFA standard football stadium, a track-and-field stadium, a cricket ground, a 9-hole golf course with a state-of-the-art golf simulator and Olympic-sized swimming pools. In addition to providing these world-class facilities, there will also be training programs available for all age groups through tie-ups with world-renowned international sports academies and institutions. These include tie-ups with Arsenal Soccer Schools and the Cricket India Academy run by Brett Lee, under which a series of camps are already being organized.  Leisure & Entertainment:  In order to become a global tourist destination, Palava aspires to build a world-class Leisure and Entertainment facilities which will encourage people from other parts of the world come to Palava and become part of its extended fraternity.   Position Profile:  The scope will include, but is not limited to:  Developing the city marketing strategy for Palava :   - Working with the central marketing team to define an overall marketing strategy for the city, in order to bring it to life and make it a destination for visitors.   Activation of public spaces in Palava to improve the liveability quotient of the city:   - Conceptualizing various ways of activating public spaces in the city, including events, branding, building participative citizenship.   - Analyzing the impact of campaigns/events on the impressions of Palava citizens about the city as a place to live and accordingly planning new campaigns.   - Creating literature and video materials for Palava from content generated in the city.   - Implementing campaigns to create a strong base of internal brand ambassadors and advocates.  Revenue generation:   - Developing and implementing revenue generating marketing plans for all public spaces in the city, including signages, transport, sports facilities and recreational areas.   - Establishing alliances and partners for effective utilization of public spaces and generation of revenue for the city.   Planning and implementation of the event calendar:   - Will be responsible to work with the various leads of city institutions in planning the event calendar, activation and coordination (with internal and external teams).   - This would be for a range of public spaces including Sports facilities (football, golf, cricket), Arts and Culture (internal and external events), Mall (ready by 2015), Festivals and more  Communication:   - Amplification of on-ground activations and enhancement of social media presence with a view to building online communities of interest.   - Liaising with the local media for media coverage of events/activities in the city. Blogs and media stories to project the city as a thought leader.   - Managing the citizens portal and enhancing the user experience through effective and relevant content.  The following education, experience, management, and leadership criteria have been identified as important skills and abilities for candidates to possess and demonstrate (not in order of importance):  - Candidate must have spent at least 5 years in the marketing division of a marketing-driven organization, with significant exposure to both above-the-line and below-the-line marketing, including experience in online marketing / social media.  - Candidate should have worked extensively with advertising/activation agencies and partners, and with vendors in the events and activations space.  - Candidate should be able to work well with a variety of stakeholders across functions, including central marketing, sales, strategy, the PCMA office, facilities management, the central events team, etc. An ability to collaborate and bring people together will be essential for success.  - Candidate should demonstrate leadership capabilities to carry along a team and stakeholders in the city building process.  - Project management capabilities would be important to deliver on a calendar of city based activations and events.  Poonam Kamble Talent Acquisition Team  Lodha Group, Mumbai

Mumbai

Lodha Group - Lead - Marketing & Communication 

Lodha Group - Lead - Marketing & Communication  ,Job Description for Lodha Group - Lead - Marketing & Communication  in Lodha Group in  Mumbai for (7-16) years of experience. Apply Now!

Job Description for Lodha Group - Lead - Marketing & Communication  in Lodha Group in  Mumbai for (7-16) years of experience. Apply Now!