Lodha Group - Head - Digital Marketing

- Ideate, plan, implement the digital strategy for various brands in Lodha Group

- Bringing the first mover advantage to drive the brand across innovative platforms.

- Enhancing the user experience on the web with the help of interactivity and user-centric engagement - Inform - Engage -Interact

- Drive digital media spends for, to meet digital and brand objectives of the marketing campaigns

- Lead the identification and refinement of new consumer experience within interactive platforms to engage and capture hearts of the consumers in their digital lives

- Develop and provide comprehensive understanding of the digital marketing space and educate the team on the latest in technology and regulatory development that may impact or benefit our digital programs

- To define and execute the company's digital strategy in conjunction with the marketing objectives.

- Lead the digital direct marketing activities, including SEO, SEM, affiliate marketing, and social advertising

- Development of industry standard and innovative website functionality

- Development of marketing campaign focused initiatives

- Provide leadership, direction, and technical expertise to design, develop, and support digital properties

- Design and Implement 360 degree integrated digital marketing communication for product launches

- Create promotional & seasonal campaigns to achieve sales objectives

- Managing the annual digital marketing budget

- To overlooking project deliverables as per schedule, monitoring project costs, profitability, managing cost escalations

- Planning & developing strategies for key accounts, should lead with ability to work autonomously to strategically plan

- Develop, implement, and optimize online marketing campaigns for corporate brand initiatives

- Track performance relative to targets and refine to optimize results

- Recommend and manage full year media campaign calendar and appropriate marketing tactics

- Must be able to think out of the box, willingness to learn & must be detail oriented

- Undertake market and competitor research and analysis

- Keep up-to-date with search engine technology, methods, tools and news by reading relevant industry publications.

- Prepare search engine ranking and traffic reports to assess areas of potential improvement. Monitor, track, and report, websites traffic including trend analysis using site analytics solutions such as Google Analytics.