- Lead the thinking on overall strategy, business model, consumer initiatives, brand planning, and budget management across the various geographies & categories. Lead the innovation & launch agenda across brands and segments as well as future hunting grounds. - Lead the concept development process for each of the segments. - Manage the brand communication and product strategy from inception to delivery of the brand and ensure that each brand measures up to the overall consumer positioning and segment goals. - Lead commercialization and revenue generation of new and ongoing brands. - Focus on multiple channels for marketing including new media/ social media etc. - Organize promotional events within budgetary allocations. - Handle appropriate media selection for advertising new product launch campaigns. - Manage the brand communication mix and handle the ATL/BTL promotional activities for the segment. - Develop annual and project specific brand promotion plans and handle participation at various events.

Mumbai

Lodha Group - Head - Category Marketing  

Lodha Group - Head - Category Marketing   ,Job Description for Lodha Group - Head - Category Marketing   in Lodha Group in  Mumbai for (12-14) years of experience. Apply Now!

Job Description for Lodha Group - Head - Category Marketing   in Lodha Group in  Mumbai for (12-14) years of experience. Apply Now!