Responsible for designing and execution of Marketing strategy for the organisation.   - Be the customers voice in the organization.   - Drive Marketing/Customer led innovations.   - To drive the entire gamut of Marketing activities across the organization in line with the defined strategy.   - Set Marketing processes and ensure adherence and compliance across the organization.   - Leadership to the Marketing teams   - Define and articulate the brand value proposition for the external as well as the internal audience.   - Ensure development of internal and external communication in alignment with the brand value proposition.   - Define and create brand imagery and be the custodian .   - Develop high quality and consistent communication to enhance the brand equity of the organization.   - Carry out periodic Market Research to assess brand equity, brand salience, ToM and Customer Satisfaction scores.   - Create tactical communication to drive sales across the organization. Execute the tactical plan using appropriate BTL initiatives.   - Develop and publish all Literature, Company Brochures, Annual Reports, Audio-Visual presentations and customer testimonials.   - Define and drive the CRM programs of the organization.   - Define and drive the digital strategy of the organization. Own all the web related properties of the company including the websites and all other digital and mobile platforms.   - Define and own the Pricing Strategy of the organization.   - New Launches. Manage launch events and handle post-launch ramp-up through aggressive tactical marketing initiatives.   - Monitor external competition as well as global best practices in customer management. Ensure these are communicated to the concerned in a timely manner.   - Support the channel sales teams through events, sales collateral, news-letters etc.   - Work closely with the business heads in developing new products, service lines and the Go to Market strategies for these.   - Connect and build key relationships to help develop new products, understand latest developments in their respective fields and use their expertise and knowledge to enhance brand equity.

Mumbai

Lodha Group - Deputy General Manager/General Manager - Brand Communication 

Lodha Group - Deputy General Manager/General Manager - Brand Communication  ,Job Description for Lodha Group - Deputy General Manager/General Manager - Brand Communication  in Lodha Group in  Mumbai for (5-8) years of experience. Apply Now!

Job Description for Lodha Group - Deputy General Manager/General Manager - Brand Communication  in Lodha Group in  Mumbai for (5-8) years of experience. Apply Now!