Lodha Group - Category Head - Marketing

Role

The incumbent will be responsible for a brand category, of which one brand will be the most prestigious and amongst the top 3 brands from a revenue perspective in the overall portfolio. Additionally she/he will be given a - horizontal- responsibility within 3-4 months of coming on board.

She / He will drive the P&L for the brand/s alongside the thinking on brand planning, consumer initiatives, consumer insights & market intelligence, business model, and budget management across the various geographies nationally and internationally. Additionally as a key business stakeholder the incumbent will also be the repository of learning for future opportunities, on which the business will lean for development of business strategies.

Responsibilities

- Lead the thinking on overall strategy, business model, consumer initiatives, brand planning, and budget management across the various geographies & categories. Lead the innovation & launch agenda across brands and segments as well as future hunting grounds.

- Lead the concept development process for each of the segments.

- Manage the brand communication and product strategy from inception to delivery of the brand and ensure that each brand measures up to the overall consumer positioning and segment goals.

- Lead commercialization and revenue generation of new and ongoing brands.

- Focus on multiple channels for marketing including new media/ social media etc.

- Organize promotional events within budgetary allocations.

- Handle appropriate media selection for advertising new product launch campaigns.

- Manage the brand communication mix and handle the ATL/BTL promotional activities for the segment.

- Develop annual and project specific brand promotion plans and handle participation at various events.