Lodha Group - Brand Marketing Role

- Full accountability for development of pricing and pricing strategies along with commercial budget(s) spend and allocation. Responsibility towards maximizing gross contribution at segment and brand level at targeted sales volume

- This role will lead the innovation & launch agenda across brands and segments as well as future hunting grounds

- Leading and influencing a cross functional team and key stakeholders

- Leading the concept development process

- Leading commercialization and revenue generation of new and ongoing brands

The opportunity space is large and diverse, as well as attractive & challenging. This role will require strong strategic skills, as it will lead the thinking on overall strategy, business model, consumer initiatives, brand planning, and budget management across the various geographies & categories. A key part of this role is to also ensure the use of creative excellence, disciplined project leadership and management in crafting new opportunities from multiple start points. The ability to navigate through key stakeholders within the organization will be necessary for success and traction. As a key business stakeholder you will also be the repository of learning for future opportunities, on which the business will lean on for development of business strategies.

Top Accountabilities :

Revenue generation (residential sales turnover of appx Rs.7000 cr. in FY 2010-1; top 2 in India)

P&L Management (brands with LCV ranging from Rs. 300 cr. to Rs. 18,000 cr. )

Market Share (we are no. 1 in all India sales for CY 11 & in Mumbai Metropolitan Region the next 5 players add up to our numbers)

Brand imagery (most desired real estate brand in Mumbai as per syndicated research by a top research firm and also the no.1 spender in the RE category)