- Lead the thinking on overall strategy, business model, consumer initiatives, brand planning, and budget management across the various geographies & categories.  - Lead the innovation & launch agenda across brands and segments as well as future hunting grounds.  - Lead the concept development process for each of the segments.  - Manage the brand communication and product strategy from inception to delivery of the brand and ensure that each brand measures up to the overall consumer positioning and segment goals.  - Lead commercialization and revenue generation of new and ongoing brands.  - Focus on multiple channels for marketing including new media/ social media etc.  - Organize promotional events within budgetary allocations.  - Handle appropriate media selection for advertising new product launch campaigns.  - Manage the brand communication mix and handle the ATL/BTL promotional activities for the segment.  - Develop annual and project-specific brand promotion plans and handle participation at various events.  PROFESSIONAL EXPERIENCE/QUALIFICATIONS  The ideal candidate should possess the following key requirements:  - She / He would be an MBA from a top-notch business school with 7-10 years of extensive track record and achievement with an exceptional level of understanding in marketing.  - The incumbent should have proven track record of working on luxury brands/categories which are super-premium & price agnostic and have found preference with consumer's basis its ability to create desirability and affinity.  - The right candidate will be flexible, and an action & result oriented self-starter.  - An independent thinker with the conviction and entrepreneurial spirit to manage the function and business in a hands-on manner and the ability to work in a fluid and rapidly changing environment would be an asset.  - Should have a strategic approach with the ability to see the - big picture- and interpret environmental and organizational changes and their impact on the organization.  - Exposure to managing & maintaining the relationship with top - management in the current role should be there.  - The ability to navigate through key stakeholders within the organization will be necessary for success and traction.

Mumbai

 Lodha Group - Associate Vice President - Marketing - IIM/MDI/ISB/FMS/XLRI  

 Lodha Group - Associate Vice President - Marketing - IIM/MDI/ISB/FMS/XLRI   ,Job Description for  Lodha Group - Associate Vice President - Marketing - IIM/MDI/ISB/FMS/XLRI   in Lodha Group in  Mumbai for (7-10) years of experience. Apply Now!

Job Description for  Lodha Group - Associate Vice President - Marketing - IIM/MDI/ISB/FMS/XLRI   in Lodha Group in  Mumbai for (7-10) years of experience. Apply Now!