Lodha Group - Assistant Brand Manager - Marketing

Business Objective :

Provide necessary support to the BM to manage the brand and facilitate achievement of short term and long term business objectives.

Brand Goals :

- Assist the BM in the ideation of brand goals based on aligned strategic imperatives for the brand.

- Align the brand goals with the overall Lodha brand and values to ensure consistent messaging.

- Understand & adapt brand messaging consistent with the brand's lifecycle/ maturity.

Activations :

 - Provide relevant customer & market insights/inputs during the GTM process.

- Be the cross-functional point of contact during the GTM and activation window to ensure successful achievement of activation objectives.

- Managing budget and timelines throughout the activation in coordination with the BM.

- Ensure timely availability of all relevant promotion material at points of sale across sites.

- Facilitating information flow between relevant stakeholders in a timely manner.

BTL Activities :

- Plan and monitor execution of BTL campaigns to drive activation or sustenance business objectives.

- Ideate and implement relevant innovation at points of contact with prospective customers.

- Ensure quality of execution and attention to detail in the communication.

- Collaterals & Vendor/Agency Interaction :

- Drive efficiency in collateral development and deployment.

- Lead vendor interactions to deliver efficiencies of time and money.

Work Experience: Minimum 3 years in a similar role that helped support a brand with regular and frequent activations. Real estate work experience is not mandatory. Exposure of FMCG / Consumer Durables / E-commerce preferred.