Lodha Group - Assistant Brand Manager

Key Responsibilities:

Business Objective:

- Provide necessary support to the BM to manage the brand and facilitate achievement of short term and long term business objectives.

Brand Goals:

- Assist the BM in the ideation of brand goals based on aligned strategic imperatives for the brand.

- Align the brand goals with the overall Lodha brand and values to ensure consistent messaging.

- Understand & adapt brand messaging consistent with the brand's lifecycle/ maturity.

Activations:

- Provide relevant customer & market insights/inputs during the GTM process.

- Be the cross-functional point of contact during the GTM and activation window to ensure successful achievement of activation objectives.

- Managing budget and timelines throughout the activation in coordination with the BM.

- Ensure timely availability of all relevant promotion material at points of sale across sites.

- Facilitating information flow between relevant stakeholders in a timely manner.

BTL Activities:

- Plan and monitor execution of BTL campaigns to drive activation or sustenance business objectives.

- Ideate and implement relevant innovation at points of contact with prospective customers.

Communication - Internal:

- Drive consistency of brand messaging & guidelines across teams (Sales, Hospitality, HFM, etc.)

- Conduct necessary trainings for various functions on the activation proposition and brand messaging.

Communication - External:

- Assist with crafting & deploying the right communication strategy for the brand - ATL, BTL & digital.

- Ensure quality of execution and attention to detail in the communication.

Collaterals & Vendor/Agency Interaction:

- Drive efficiency in collateral development and deployment.

- Lead vendor interactions to deliver efficiencies of time and money.