Lo! Foods - Senior Performance Marketing Role - eCommerce/Quick Commerce

E-commerce and Quick commerce - Performance Marketing

Job Description:

Senior Performance Marketing for Ecommerce and Quick Commerce

Responsibilities:

Campaign Strategy and Execution:

- Develop and execute multi-channel performance marketing campaigns to drive customer acquisition, engagement, and revenue growth.

- Manage and optimize paid advertising campaigns across eCommerce, quick commerce and Brand owned D2C platforms.

- Collaborate with the creative team to develop compelling ad creatives and Communication that resonate with the target audience.

- Planning, Boosting & Optimizing Campaigns, Posts on Meta Universe (Facebook, Instagram) in collaboration with Brand & Marketing Team.

Performance Analysis and Optimization:

- Analyze campaign performance data to identify trends, insights, and opportunities for optimization.

- Utilize A/B testing and conversion rate optimization (CRO) techniques to enhance campaign performance and ROI.

- Work closely with the analytics team to track key performance metrics and report on campaign effectiveness.

- Provide regular updates and insights to stakeholders, including recommendations for optimization and future strategies.

Key Skills and Qualifications:

- Proven experience (4-5 years) in digital marketing for D2C Brands across eCommerce, Quick Commerce, Meta & Google.

- In-depth knowledge of Amazon AMS & Quick Commerce Advertisement consoles and its optimization hacks.

- Experience in A/B testing, CRO, and campaign data analysis.

- Ability to manage and optimize paid digital advertising campaigns across platforms like Google Ads and Facebook Ads.

- Strong analytical skills to interpret campaign data and translate it into actionable strategies.

- Experience in the FMCG (food industry) sector is highly desirable.

- Excellent communication and collaboration skills.

- This role requires a dynamic individual who thrives in a fast-paced environment, understands the nuances of eCommerce and quick commerce platforms, and can drive performance in the highly competitive FMCG sector.

About Us

Lo Foods is more than just a brand; it's purpose-driven with a clear mission: to provide low-carb functional foods to 100 million Indians by 2030. We believe that food is at the core of who we are - after all, we are what we eat.

India currently faces an epidemic of chronic diseases, many driven by our eating habits. Instead of viewing food solely as a means to prevent illness, we harness its power to improve and manage specific health conditions. At Lo Foods, we provide low-carb alternatives to traditional Indian foods, preserving flavours while addressing health concerns.

Our three brands support this mission:

Keto Smart - Low-carb products for the Keto lifestyle - https://lofoods.fit/

Protein Chef - Ensuring every home is protein-sufficient and promoting healthier living - https://proteinchef.fit/

DiabeSmart - Making diabetes management easier while enhancing the pleasure of food- https://diabesmart.in/

Benefits

We offer a competitive salary package, a flexible work environment, and numerous opportunities for professional growth. We believe in recognizing and rewarding our employees for their hard work and commitment.

How to Apply

Interested candidates are requested to send their resume and cover letter to kavita@bajofoods.com with the subject line "Application for Sr. Performance Marketing".

Lo Foods is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.