- Develop and implement effective social media strategies that align with overall business goals
- Independently lead and execute comprehensive social media campaigns from strategy to delivery, ensuring alignment with brand goals and measurable success.
- Demonstrate a proactive mindset in building social media as a key channel for brand awareness and lead generation.
- Grow social media as a revenue-generating channel by developing and implementing monetization strategies, including affiliate marketing, and partnerships.
- Identify, engage, and collaborate with influencers to amplify our brand reach.
- Build and execute influencer marketing strategies that contribute to platform growth and revenue.
- Oversee the creation of high-quality, engaging content that resonates with our audience and encourages sharing.
- Collaborate with the content and design teams to ensure a cohesive brand voice across all platforms.
- Utilize data-driven insights to craft and optimize social media plans, ensuring continuous improvement.
- Stay updated with the latest social media trends, platform updates, and industry best practices.
- Work closely with cross-functional teams, including marketing, creative, product, category and customer service, to ensure brand consistency and alignment of goals.
- Prepare regular reports on organic growth performance, providing insights and recommendations to senior management.
Skills And Expertise:
- Proven experience as a Social Media Manager or similar role, with at least 6 - 8 years
- Strong understanding of social media platforms, tools, and best practices.
- Demonstrated ability to develop and execute successful social media strategies from the ground up (0-1 problem solver).
- Proven track record of growing social media channels as revenue streams.
- Experience in influencer marketing and the ability to build and maintain relationships with influencers
- Excellent communication, interpersonal, and networking skills.
- Data-driven with a strong ability to interpret analytics and adjust strategies accordingly.
- Ability to work independently, take ownership of projects, and lead by example
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