Livspace - Marketing Head

Marketing Head

Livspace is building a next generation E-commerce platform for home decor and interior designs. Livspace's vision is to make homes beautiful through design, products, and services the world over.

Our founding team combines world class talent and entrepreneurial experience gathered at companies like Google, Microsoft, Yahoo, Amazon, Flipkart, Adobe, Myntra, and Space Matrix.

We're well funded: our investors include top venture firms like Helion, Bessemer, and Jungle.

We are looking for Marketing Head who would own up in shaping and achieving long term business objectives of the Organisation.

Responsibilities :

- Build and manage the brand marketing function, Strategize, develop and execute multi -channel brand marketing and promotional programs that support brand ethos.

- You will formulate and direct the overall marketing and communication strategy (on air and off- air) for all channels, so as to achieve the desired audience reach and targets.

- Manage ATL, BTL, onsite creative and campaign management activities to drive brand.

- Develop fantastic and attractive B2C marketing initiatives including events, partnerships, promotions, campaigns and loyalty, etc

- Impact on Revenue and market share growth: customer life cycle management, and building marketing capability and spend, Track -and -measure effectiveness.

- Go -to -market strategy: positioning, Strategic planning : Develop marketing strategies based on strong analytics

Key Role Requirements / Functional Competencies

- Entrepreneurial driven strategic thinking and ability to lead and drive critical business functions such as Brand, Marketing, Products, E -commerce and Exports is an essential requirement.

- The role requires deep understanding of business fundamentals with a strong ability for outcome based execution

- Develop long term brand architecture for products with ability to execute in short -term with clear milestones aligned to the Vision of the group.

- Should have team handling capabilities as well as should be hands on across across gamut of marketing activities (SEO/ SEM/ PPC/ Google Adwords/ Display/ Social Media marketing/ Viral marketing/ ATL/ BTL/ Activation/ Brand marketing etc.), social media, marketing, adwords, startup, ppc

- Structured thinker, who could bring clarity in any discussion.

- Atleast 5+ Years of exposure in leadership marketing role.

- Should have relevant Exp.in Consumer Marketing, ATL Campaigns, Mobile App Marketing, Entrepreneurship, Ecommerce