Livspace - Head - Marketing Automation & Retention Marketing

Roles and Responsibilities:

Conversion & Retention Strategy:

- Define and implement a short- and long-term vision for each stage of the customer lifecycle, focusing on conversion and retention.

- Develop a strategic roadmap to achieve customer acquisition, lead nurturing, and retention goals.

Marketing Automation Management:

- Design, implement, and oversee marketing automation workflows through tools like HubSpot, including email, WhatsApp, and calling campaigns to guide leads through the sales funnel.

- Continuously monitor and optimize the performance of automation campaigns to maximize ROI and conversion rates.

Data Management & Analysis:

- Segment and maintain the marketing database for targeted campaigns, ensuring data accuracy and relevance.

- Analyze metrics such as open rates, click-through rates, conversion rates, and booking rates, leveraging insights to improve campaign strategies.

Customer Journey Optimization:

- Collaborate with data teams to evaluate the effectiveness of acquisition and retention campaigns, focusing on enhancing the end-to-end customer experience.

Stakeholder Collaboration & Training:

- Work closely with cross-functional teams to identify and implement opportunities for automation, communication improvements, and cost reduction.

- Train and mentor the marketing team on automation best practices, ensuring successful delivery of campaigns across channels.

Content Development & Alignment:

- Partner with content creators to produce relevant and engaging materials for nurturing campaigns.

- Ensure all content aligns with brand guidelines and resonates with target audiences across email, WhatsApp, SMS, and other channels.

Key Qualifications: Bachelor's or Master's degree in Marketing, Business, or a related field. (MBA will be a plus)

- 5+ years of experience in marketing automation, lead nurturing, and retention marketing in a B2C technology environment.

- Proficiency in setting up and managing automated campaigns across channels (email, WhatsApp, SMS) and experience with tools like HubSpot.

- Hands-on experience with web tracking tools such as Google Analytics and Mixpanel.

- Strong analytical skills to translate complex data into actionable insights.

- Proven ability to pivot quickly in high-growth settings and make data-driven decisions under tight deadlines.

- Strategic mindset with a focus on long-term customer acquisition and retention.

- Excellent communication, project management, and multitasking skills