Livspace - Head - Marketing Automation & Retention Marketing

- Responsibilities of the Marketing Automation Manager

- Conversion & Retention Strategy

- Set the short and long-term vision for every stage of the customer lifecycle,

- Developing a strategy and roadmap to deliver the vision.

Marketing Automation:

- Develop and manage marketing automation workflows using platforms like HubSpot, etc

- Implement and optimize email marketing, WA campaigns and calling campaigns to nurture leads through the marketing/sales funnel.

- Monitor and analyze the performance of automation campaigns to ensure maximum ROI.

Data Management & Analysis:

- Maintain and segment the marketing database for targeted campaigns.

- Track and report on key metrics such as open rates, click-through rates, conversion rates, booking rates and cost metrics as well.

- Utilize analytics to make data-driven decisions and optimize marketing strategies.

Journey Optimisation:

Work with data teams to analyze the effectiveness of customer acquisition and retention campaigns and the impact they have on end-to-end customer experience.

Stake Holder Management & Collaboration:

- Collaborate with a variety of stakeholders from across the business to identify opportunities for marketing automation & communication to reduce costs, increase sales and improve efficiencies.

- Train and upskill the marketing team, develop governance and use best practice methods and to ensure successful delivery of Whatsapp & Email marketing campaigns.

Content Development:

- Work with content creators to produce engaging and relevant content for lead nurturing campaigns.

- Ensure all content is aligned with brand guidelines and messaging.

Marketing Automation Manager Qualification:

- Bachelor's/Master's degree in Marketing, Business, or a related field.

- 5+ years of experience in marketing automation and lead nurturing for a lead based business.

- Experience in marketing automation, retention marketing or a wider digital marketing role for a high growth B2C Technology business.

- Experience in setting up automated campaigns in popular Marketing Automation tools connecting various communication channels like email, whatsapp, sms.

- Experience in implementing web tracking technologies (Google Analytics, Mixpanel etc).

- Expertise in translating complex data into actionable insights for stakeholders.

- Ability to pivot quickly and make fast decisions based on changing needs in a high growth environment.

- Strategic mindset that can see beyond the day-to-day to help the business achieve long-term customer acquisition and retention goals.

- Comfortable with working to tight deadlines and strong attention to detail.

- Excellent interpersonal, communication and project management skills, with the ability to prioritize tasks across multiple projects