Little Italy - Head - Marketing

Responsibilities Include But Are Not Limited To The Following:

- Lead the development and execution of a comprehensive marketing strategy, focusing on brand enhancement, packaging innovation, and performance marketing.

- Design and oversee the implementation of a loyalty program to foster long-term customer relationships.

- Monitor and optimize performance marketing campaigns, ensuring a consistent return on investment.

- Collaborate closely with design and product teams to ensure brand alignment and innovative packaging concepts.

- Manage and mentor the marketing team, fostering an environment of continuous growth and learning.

- Ensure seamless interdepartmental coordination for holistic marketing initiatives and campaign delivery.

- Possess a deep understanding of market trends and consumer behaviour to drive branding efforts.

- Act as the primary marketing contact, liaising with other department heads and stakeholders.

- Work closely with IT, Operations, and the web teams to deliver growth and creative product enhancements and solutions.

- Conduct and present internal reporting, analysis and insights around activations, redemptions and category performance

- Conduct competitive and category research and educate internal stakeholders in relevant trends that affect gift card sales and redemption.

- Manage and champion the implementation of Little Italy's Loyalty program and product enhancements

- Evaluate the gift card program regularly by interpreting data, identifying trends, and making recommendations for continual improvements

- Manage vendor relationships

- Build and Analyze brand strategy and consumer insights

- Manage a team of marketing people working on brand initiatives

- Lead and motivate the target audience to "take action"

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs

- Monitor market trends, research consumer markets and competitors' activities

- Devise innovative growth strategies

- Manage Vendor Relationships

- Drive Online and App Sales

- Manages district operations by directing and coordinating activities consistent with goals, objectives and policies

- Identify, develop, and execute partnership campaigns with existing and new vendor partners.

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies.

- Provide thought leadership and perspective for adoption where appropriate

- Handling publications and updation of content for all the marketing collateral including website, newsletter, brochure, corporate presentations etc.

- Hands-on experience on tie-up with various Digital Media, e-commerce platforms for FMCG - Food Products (E-commerce platforms like Amazon, Big Basket, Natures Basket etc.).

- Candidate must have strong analytical, organizational and multi-tasking skills.

- Lead SEO/SEM and digital campaign efforts.

Requirements:

- Degree in Marketing, Advertising/PR, Communications or related business discipline

- 6+ years' experience in marketing, database marketing or campaign management

- A proven track record of developing and executing high-impact, data-driven marketing campaigns and experience managing multiple projects at various stages

- Ability to handle a highly dynamic and fast-paced office setting, demonstrating the ability to pivot and adjust to changing needs and demands

- Knowledge and experience with cross channel marketing programs including email, SMS, display, direct mail, social, search etc.

- Solid understanding of marketing fundamentals, including list selection criteria, file scoring and segmentation and the ability to contribute to strategies that align with product road map

- Experience with partnering with a creative agency for content and creative develop and strategy

- Able to relate results, insights and recommendations in a meaningful way to business partners