Little Black Book - Head - Growth/Distribution & Analytics

Demand generation - develop the strategy and manage the marketing programs that drive demand for your products (queries, site Traffic)

Brainstorm new and creative growth strategies

Planning and ensuring monthly traffic contribution from each traffic channel

Oversee paid acquisition efforts on channels such as Facebook, SEM, Display, Instagram for growth of user base (web+app)

Increase organic search visits and leads

Works with product manager (web + app) to implement growth features

Measure, and analyze the effectiveness of marketing initiatives

Build and manage channel-specific dashboards to optimize marketing spends and content marketing efficiently