Lifestyle International - Manager - Brand Experience

Responsible for developing the monthly/Quarterly/Annual marketing plan for the region. The role plays a key part in building short-to-long term readiness for the scale-up strategies for driving the region's business. Lead Innovation plans - from ideation to market launch, and post-launch progress tracking.

KEY RESPONSIBILITIES :

- Season Launch

- Brand Properties

- CRM

- New store launch

- Catchment Development

- Family, Youth / Corporate Connect

- Marketing plan, budget, reporting and vendor management

REPORTS TO : Regional Marketing Manager

SUPERVISES : 2 to 3 sr/executives 6-7 stores per head

RELATIONSHIP -EXTERNAL : Event and advertising agencies, vendors, other sectors ( barter deal)

INTERNAL : All Functions