Lifesight - Partner Marketing Manager

Job Description : Partner Marketing Manager.

Location : Bengaluru, India.

Company Overview:

- Lifesight is a fast-growing SaaS company focused on helping businesses leverage data & AI to improve customer acquisition and retention.

- We have a team of 130 serving 300+ customers across 5 offices in the US, Singapore, India, Australia, and the UK.

- Our mission is to make it easy for non-technical marketers to leverage advanced data activation and marketing measurement tools that are powered by AI, to improve their performance and achieve their KPIs.

- Our product is being adopted rapidly globally and we need the best people onboard the team to accelerate our growth.

Position Overview:

- The Partner Marketing Manager's role is to drive Lifesight's Partner Marketing strategy and execution.

- This role will be crucial in building and scaling our partner programs, creating compelling content, and driving partner-led growth initiatives.

Key Responsibilities:

- Partner Marketing Strategy & Execution.

- Develop and execute marketing strategies for our agency and solution partners.

- Create and manage partner marketing campaigns across multiple channels.

- Build partner enablement resources.

- Lead partner-focused events, webinars, and training sessions.

Content Development:

- Create compelling partner-focused content (case studies, white papers, blog posts).

- Develop sales enablement materials for partners.

- Design and maintain partner marketing collateral.

- Craft partner communication strategies and messaging.

Program Management:

- Drive partner onboarding & training program.

- Manage partner marketing budget and ROI tracking.

- Create and track partner marketing KPIs.

- Coordinate with internal teams (Sales, Product, Marketing).

Required Skills & Experience:

- 5+ years of B2B marketing experience, preferably in SaaS.

- 3+ years of partner or channel marketing experience.

- Strong project management and organizational skills.