Lifesight - Marketing Science Lead - Analytics

Job Description: Lead Marketing Science MMM.

Location: Bengaluru ( US Shift ).

Company Overview:

- Lifesight is a fast-growing SaaS company focused on helping marketers leverage their own data & advanced AI to improve marketing decision-making.

- Our mission is to make it easy for non-technical marketers to navigate the privacy-first era with a modern and unified marketing measurement platform that is designed to drive incremental impact, optimize spend and achieve their business goals.

- We have a team of 130 serving 300+ customers across 5 offices in the US, Singapore, India, Australia, and the UK.

- We are a profitable company and our product is being adopted rapidly globally and we need the best people onboard the team to accelerate our growth.

Position Overview:

- We are looking for a seasoned professional with deep experience in the marketing measurement industry to join and lead our marketing science team.

- The marketing science team at Lifesight sits at the intersection of customer success, sales and marketing.

- In this role, you will be responsible for managing our marketing science team and its initiatives.

- You will be responsible for driving revenue by closing deals and ensuring that our customers' needs are met.

- You will also be responsible for evangelizing our platform in the market through online and offline activities in order to drive demand and build trust.

- You will get the unique opportunity to work on growing a trending AI-powered measurement platform, in a massive industry and get to truly drive its adoption & success.

What You'll Do:

- Manage a team of marketing scientists who assist in solving our customer measurement needs using Marketing Mix Modeling, universal attribution, incrementality testing and causal inference.

- Evangelize our UMM platform, articulating its value proposition to a diverse range of brands across multiple industries.

- Own and achieve a revenue target for the US market driven through strategic initiatives that you set up.

- Study and understand the customer's business goals and KPIs to offer expert recommendations and actionable insights to achieve them using our platform.

- Manage the portfolio of customer accounts, communications and engagement with the support of our team of customer success and support executives, to ensure customer satisfaction.

- Craft compelling thought leadership content for social media and other channels to engage potential clients and industry leaders.

- Oversee custom consulting and professional services work for customers who require them.

- Contribute to our product roadmap and feature development alongside our product, data science and engineering team.

- Identify and stay ahead of industry trends, track competitor movements and find differentiators to continuously improve our offerings and solutions.

- Work closely with global sales and marketing to ensure alignment and cohesiveness in go-to-market strategies.

- Train and coach new marketing scientists and other team members to enable career growth and skill development.

You are perfect for the role if you have:

- Bachelor's degree or above in Business Management, BI/Analytics, Economics, Statistics, Mathematics and/or Marketing.

- 6+ years of experience with a strong foundation in data science and/or marketing science, with significant experience in business analytics, marketing analytics, attribution modeling, marketing mix modeling, and experimentation projects.

- Highly accomplished analytical professional with strong problem-solving skills and great attention to detail.

- Proven track record of working with mid-market and enterprise brands across industries.

- Proven track record of managing teams and delivering results for customers.