Lifesight - Manager - Product Marketing

We are currently looking for a Product Marketing Manager, who will be responsible for telling the world the story of our products. You will be expected to be our chief advocate for marketing our products both internally and externally with your KPI being product awareness and usage.

Responsibilities :

- A SaaS product marketer who enjoys working in a fast-paced, collaborative, and innovative environment and is capable of translating complex technology to easily understood marketing lingo.

- You will work with the product and marketing team to educate both internal and external stakeholders about our platform/product features and their benefits.

- Work with our Marketing team to develop and execute product/feature launches and go-to-market plans.

- Play a key role in sales enablement by delivering training and creating sales kits' for the sales organization that makes it very easy for them to introduce and sell our solutions to current and prospective customers.

- Create product marketing content (e. g. sales enablement documentation, case studies, product videos, website copy, blog posts, Quora/forum responses)

- Create, manage and measure online marketing campaigns via Email, Google, LinkedIn, Facebook, Instagram and other online channels.

- Create collateral eBooks, datasheets, blog posts, videos, and more.

- Work with the channel and partnerships teams to develop supporting content and use cases for prospects and customers to support key strategic partnerships.

- Create and manage offline/online marketing campaigns such as webinars, conferences, events and roadshows.

- Create comprehensive reports of marketing spend RoI to stakeholders

- Assist Sales team on calls with prospects when needed to provide product deep dive.

- Assist the Customer Success team in order to drive product adoption and usage.

- This position requires the ability to interface with all levels of the organization, including peers on your team, the marketing management team, product and engineering, channel and technology partners, customer success, and the sales organization.

Requirements:

- Bachelor's degree in a marketing discipline with a total work experience of around 1-3 years; MBA preferred

- Past experience with digital marketing, product marketing, and/or product management with experience with marketing SaaS/Data products

- Experience and familiarity with the Martech industry are valued.

- Proficiency in Hubspot, WordPress, and Intercom is preferred.

- Exceptional written and verbal communication skills - there is a significant amount of writing and presenting/selling ideas in this role.