Lifelong Online - Category Manager - Smart & Premium Kitchen Appliances

Category Manager (Smart Category & Premium Kitchen Appliances)

About Lifelong:

Lifelong Online is one of the only direct to consumer brands in the home durables space. We are a fast growing digital-first brand innovating for Bharat (60%+ sales in t2/T3 towns). We aspire to be No. 1 consumer durables brand for Bharat households. We are currently present across 4 sub-categories. Consumer appliances, health care devices, Personal grooming and Sports devices. We predominantly work through the online channels (Amazon and Flipkart) since our business is all online and distribution is especially designed for ecommerce. We've seen a 2-3x growth each year our inception in 2015.

Our product development engines enable us to create functionally superior products across categories and designed specifically for our ecommerce customers.

Why should you apply:

- Chance to work with a passionate core team: The core team are management consultants and e commerce leaders from firms like Bain & Co., Flipkart and Amazon. There is huge passion to make a strong impact and create a unicorn based on single minded focus on customer experience and customer value creation.

- Be a part of the growth story with India's only e-commerce focused consumer durables brand.

- Achieved market leadership position across multiple product categories in under 5 years and now plan to enter new verticals.

- Business has been growing 2-3 times each year and we are now looking for fresh infusion of capable talent to manage exponential growth.

Responsibilities:

- Category Growth & Profitability: Responsible for overall strategy of the product category, driving business growth and achieving revenue and profitability targets for the category.

- Product Development: a key part of the role is owning the product roadmap for your category. Work through a structured approach to understand customer needs and market dynamics to identify product selection gaps in assigned category and create differentiated products. Execute on the product roadmap for new launches and meeting all product launch timelines at the desired specifications and quality.

- Customer Experience: Lifelong is focused on creating exceptional customer experience. Category/Product manager are responsible for ensuring super customer experience by focusing on customer needs and solving for paint points across the product and channel value chain.

- Responsible for value creation based in the category by strong market/customer and understanding competitive dynamics. Use a data driven approach by conducting detailed spend analysis and benchmarking, evaluate market and competitive dynamics to create compelling customer value proposition in product category.

- Marketing Promotions: Should drive visibility plans, promotion plans and coordinate the same between the internal marketing teams. Oversee communication development and the creation and execution of marketing, promotion and merchandising plans

- Cross-Functional Capabilities: Effectively work with sales, marketing, supply chain, import, finance/commercial and other functions of the organization.

- Drive key vendor relationship for the category, identifying strategic partners and negotiating better terms of trade and deals for customers

- Inventory Management: Inventory health metrics (STR - Full season/Fresh, ROS per day, Stock Cover, Core inventory Share%, Etc)

Who we are looking for:

- Min 3-5 years of relevant experience in product management, either in product roles across appliance brands or e-commerce category management from firms like Amazon Flipkart etc.

- Extremely passionate about creating value and making a strong impact

- Strong background in product portfolio management across a variety of products with focus on new product development

- Outstanding with numbers and business acumen. Able to show 2-3X growth in assigned category.

Open Roles - 2

Location - Gurgaon (Work From Office)