LexInnova - Vice President - Marketing

Role - VP Marketing

Experience Required - 15+ years

Job Type - Permanent

Location - Gurgaon

Responsibilities - 

- Develop a marketing, brand & communication strategy for the organization

- Oversee the implementation of the marketing, brand & communication strategy

- Develop for approval & manage an annual Marketing Promotions, PR & Digital budget for the organization.

- Oversee the creation & management of a calendar of product launch campaigns & events for new and existing products or services.

- Guide the day-to-day activities of the marketing team.

- Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary.

- Create a communications strategy, develop a suite of communication tools supported by the tech team to effectively communicate with the customers.

- Manage and refine the organization's digital & social media presence.

- Report on the effectiveness of each marketing campaigns using pre-determined KPIs.

- Sanitize the existing database & create a strategy for optimal conversion of the database & MIS for acquisition & to drive sales.

- As part of the senior management team, ensure growth in brand equity & brand presence in the market.

- With other senior executives, identify new business opportunities.

- Conduct ongoing market research studies to enhance sales, brand presence & acquisition of customers.

- Negotiate with media agencies and secure agreements on the production of marketing assets & promotional materials & manage the agency relationship.

Qualifications

- Proven work experience as a VP of Marketing, Marketing Director or other senior role for at least 5 to 7 years with an overall 15 years in marketing

- Strong Leadership Skills

- Excellent Communication Skills

- Strong analytical and project management skills

- MBA in Marketing/International Business or relevant field

Company Profiles

LexInnova Group has two major business units, LI Technologies Pvt. Ltd. & LI Digital Payments Pvt. Ltd.

https://www.lex-innova.com

LI Technologies Pvt. Ltd.

We deal in developing software products that make eDiscovery document review process cost-effective, convenient and secure. The company's innovative digital marketplace, LexInsight, provides law firms and corporations with software to access document review expertise on-demand. It is World's largest AI driven marketplace for lawyers. A platform where attorneys and law firms can interact with each other and AI tool will help them with best recommendation based on their requirement} therefore Our aim is to improve hiring decisions in the legal services industry in the US. We are just disrupting the US hiring market using our cutting edge AI technology. As we already have more than 15000 America based attorneys in the market place and with our new product ATS Plug In is bound to bring more.

LI Digital Payments Pvt. Ltd.

LI Digital - We are India's largest mobile payment platform that places the second mobile revolution of the country into your hands. A unique and revolutionary concept that facilitates easy, safe and secure financial transactions to millions of Indians. Our reach in the remotest part of India makes us the standalone prepaid instrument in the market today. Our core belief lies in providing service to the unbanked consumer, by the means of Financial Inclusion and self-dependence.

https://lidigital.in/