LetsBeco - Product Innovation Manager

At Beco we are looking for Manager with Home or Personal Care expertise who will be responsible for managing from concepting to designing, testing, costing, mass production, promotion, support, and finally product end of life.

Job Profile:.

- Carry out competition research to understand various products.

- To structure the program and to derive an effective pricing strategy.

- Work with other interrelated team.

- Work with Quality Assurance and Design teams to deliver product names, copy, claims for upcoming product launches and reorders.

- Delivered Product Lifecycle Analysis, Color Development Strategy, NPD performance and Pricing Strategy on a regular basis.

- Instrumental in developing a new pricing structure for the business.

- Conducted a competitor research report to study new launches with respect to product textures, formulations, colors & packaging.

- Strategize with VM, Sales & Marketing teams to implement promo plans across the business.

- Manage the overall execution of the program and ensure timely execution.

- Assist on Business Development activities. Create collateral with strong & clear messages in line with brand guidelines.

- Develops products by identifying potential products; conducting market research; generating product requirements; determining specifications, production timetables, pricing, and time-integrated plans for product introduction; developing marketing strategies.

- Managed the Product Life Cycle of various product.

- Delivered product briefs and colour briefs on a timely basis.