Lenskart.com - Manager - Performance Marketing

Job description- Performance Marketing Manager

Responsibilities:

- Monitor key marketing performance metrics, including social ,website & app engagement.

- Identify and search for new opportunities for our company's online presence expansion.

- Develop marketing strategies to expand our customer pool.

- Collaborate with our content team , other stakeholders to move projects forward and ensure that all campaigns are in accordance with marketing and brand strategies.

- Smooth communication & regular meetings with our stakeholders , cross-functional teams.

- Create and manage PPC campaigns to ensure performance goals are met year round.

- Create email lifecycle marketing strategy, trigger and promotional emails; ongoing efforts to merge CRM database detail segmentation.

Requirements:

- 5-7yrs of prior experience as a performance marketing expert or a similar role.

- Bachelor's or master degree in Marketing, Communications, Business, Advertising, or a related field.

- Deep expertise in either of Google Marketing (Search, pMAX, VAC, NCA, Demand Gen) or Meta Marketing (Advantage+ Shopping, Other ads)

- Outstanding communication, organisational, and time-management skills.

- Excellent knowledge of analytics & SEO tools (Google Search Console, Meta Ads,)

- Excellent in working with a team of seasoned professionals.

- Perform well under pressure and come out with a solution orientation mind.

- Strong ability to synthesise complex concepts into easily understandable strategies.

- Knowledge of the latest trends and best practices in ecommerce marketing.

- Ability to analyse & interpret data from various sources to make informed decisions.

- Candidates from ecommerce, marketing agencies, online fashion retail are preferred