Lenskart - Online Category Manager

Lenskart is seeking a talented and passionate individual to fill the role of Category Manager. The successful candidate will be responsible for overseeing and optimizing the online product categories on our platform. This role involves a strategic focus on assortment planning, product merchandising, and collaborating with various teams to drive online sales and customer satisfaction.

Key Responsibilities:

Category Strategy and Planning:

- Develop and implement a comprehensive category strategy aligned with Lenskart's business objectives.

- Analyze market trends, competitor activities, and customer behavior to identify growth opportunities.

- Collaborate with cross-functional teams to ensure alignment on category goals.

Category experience:

- Curate a diverse and appealing product assortment based on customer preferences and market trends.

- Work closely with product managers, designers to bring categories to life on apps, web to drive maximum conversion.

- Monitor inventory levels and recommend timely restocking or clearance strategies.

Product Merchandising:

- Create compelling product presentations and online merchandising strategies to enhance the customer shopping experience online.

- Optimize product listings, sorting, images, and descriptions for maximum visibility and conversion.

- Implement promotional strategies to drive sales and achieve revenue targets.

Data Analysis and Reporting:

- Utilize data analytics tools to assess category performance and identify areas for improvement.

- Generate regular reports on key performance indicators (KPIs) and present insights to the management team.

- Make data-driven recommendations to enhance the online shopping experience and drive revenue growth.

- Spot and capitalize on category trends -