Lenskart - Manager - Retail Sales

- Sales Strategy & Execution:

- Develop and implement effective sales strategies to increase the market share of the contact lenses.

- Meet or exceed sales targets for lenses, including both prescription and non-prescription products (Clear and Color).

- Monitor the competitive landscape and adjust strategies to stay ahead of industry trends.

- Work closely with Lenskart stores to increase revenue share of Aqualens.

- Market Expansion & Relationship Management:

- Establish and maintain strong relationships with Optoms, Store Managers, Area Operations Managers and Zonal Managers.

- Develop and execute strategies to expand the brand's footprint in both existing and new markets.

- Monitor customer feedback and work with the marketing and customer service teams to address concerns and improve customer satisfaction.

- Product Knowledge & Education:

- Promote and educate clients and customers about the advantages and technical aspects of the lens products.

- Provide sales training for store managers and optoms to ensure they are well-informed about product features, benefits, and applications.

- Keep abreast of the latest trends, technologies, and innovations in the contact lens industry.

- Sales Forecasting & Reporting:

- Prepare and present sales forecasts and performance reports to upper management.

- Track and analyze sales data, market trends, and competitor activities to identify areas for improvement and new opportunities.

- Utilize CRM tools to track and report on key performance metrics, including sales volume, revenue, and customer acquisition.

- Promotions & Marketing Support:

- Collaborate with the marketing team to develop promotional campaigns, product launches, and marketing collateral.

- Assist in the execution of trade shows, industry events, and other promotional activities to increase product awareness and drive sales.

- Support the sales team with necessary materials and resources to drive successful sales initiatives.

- Operational Efficiency:

- Work closely with logistics and supply chain teams to ensure timely product deliveries and inventory management.

- Monitor sales order processes to ensure accuracy and customer satisfaction.

- Identify and address any operational inefficiencies that may affect sales or customer experience.

Minimum Qualifications:

- Education:

- Bachelor's degree in Business, Sales, Marketing, Optometry, or a related field (preferred).

- Relevant experience in the optical or lens industry may be considered in lieu of a formal degree.

- Experience:

- Minimum of 3-5 years of experience in a sales management role, preferably in the lens, optical, or healthcare industry.

- Proven track record of exceeding sales targets, managing relationships, and growing market share.

- Skills:

- Strong knowledge of lens products, optical technologies, and industry trends.

- Excellent communication and negotiation skills, with the ability to influence and build long-term partnerships.

- Ability to analyze sales data and develop actionable insights.

- Proficient in CRM software, Microsoft Office Suite, and sales reporting tools.

- Other:

- Self-motivated and able to work independently in a fast-paced, results-driven environment.

- Flexibility to travel as required.

Why Join Us?

- Competitive salary and performance-based incentives.

- Opportunities for growth within a leading lens brand.

- A collaborative work environment with a strong emphasis on innovation.



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