Lenovo - Manager - Marketing - IIM/MDI/ISB/FMS

Lenovo - Manager - Marketing - Motorola 

- End to End Marketing Campaign Planning for India smartphone products

- Media planning, execution and optimization for all product line on all relevant channels - Online, Offline, B2B

- Develop and execute media/PR plans

- Maintaining our social media presence across all digital channels, measure and report performance of all digital marketing campaigns, and assess against goals

- CRM and own media management (website, social platforms etc.)

- Develop and monitor campaign budgets

- Management and coordination with all relevant internal (Finance, SCM, eCom, Product - India and global) and external stakeholders (Media agency, creative agency, PR agency, ecommerce partner)

- Drive and deliver on brand and marketing funnel metrics that enable and results in final sales metrics

- Drive, Track, Monitor and report consumer insights through consumer research, consumer reviews/comments (Social and eCommerce) and Sentiment (Social)

- Collaborate with agencies and other vendor partners to ensure brand deliverables

- 6+ years of marketing experience for consumer electronic products (Full time MBA degree is preferred)

- Very strong experience of marketing communication - digital. ATL experience would be good to have

- Strong experience of working with eCommerce marketplaces and retail

- Experience of product marketing, consumer research and PR a strong advantage

- Experience of managing CRM and own media is an advantage

- Strong communication skills

- Experience working with a team and delivering results in a fast-paced setting