LenDenClub - Senior Manager - Performance Marketing

Performance Marketing

Sr. Manager- Performance Marketing

About LenDenClub

LenDenClub is a leading peer-to-peer lending platform that provides an alternate investment opportunity to investors or lenders looking for high returns with creditworthy borrowers looking for short-term personal loans. With a total of 8 million users and 2 million+ investors on board, LenDenClub has become a go-to platform to earn returns in the range of 10%-12%. LenDenClub offers investors a convenient medium to browse thousands of borrower profiles to achieve better returns than traditional asset classes. Moreover, LenDenClub is safeguarded by market volatility and inflation. LenDenClub provides a great way to diversify one's investment portfolio. LenDenClub has raised US $10 million in a Series A round from an association of investors. With the new round of funding, LenDenClub was valued at more than US $51 million in the last round and has grown multifold since then. With ace cricketer Hardik Pandya as the brand ambassador, the platform is raising awareness about P2P lending amongst the larger population of the country.

Why work at LenDenClub

LenDenClub is a certified great place to work. The certification comes from the Great Place to Work Institute, Inc, a globally renowned firm dedicated to evaluating companies for their employee satisfaction on the grounds of high trust and high-performance culture at workplaces. As a LenDenite, you will be a part of an enthusiastic and passionate group of individuals who own and love what they do. At LenDenClub we believe in creating leaders and with you coming on board you get to work with complete freedom to chase your ultimate career goal without any inhibitions.

About the Role

LenDenClub is seeking an experienced Performance Marketing Manager to join our growing team. As a Performance Marketing Manager, you will be responsible for developing, implementing, and optimizing performance marketing strategies to drive customer acquisition, engagement, and retention. You will work closely with cross-functional teams to plan, execute, and analyze performance marketing campaigns across various digital channels to achieve business objectives.

Responsibilities:

1. Develop and implement performance marketing strategies and campaigns to drive customer acquisition, engagement, and retention.

2. Collaborate with cross-functional teams, including Brand & Marketing, Product, and Data Analytics, to define marketing objectives, target audience, and performance goals.

3. Plan, execute, and optimize performance marketing campaigns across various digital channels, such as SEM, SEO, display advertising, social media, email, and other relevant platforms.

4. Conduct a thorough analysis of performance marketing campaigns, interpret data, and provide actionable insights to optimize performance, drive ROI, and achieve business objectives.

5. Monitor and report on key performance metrics, providing regular updates and recommendations to stakeholders.

6. Stay up-to-date with industry trends, best practices, and emerging technologies in performance marketing, and implement innovative strategies to stay ahead of the competition.

7. Collaborate with creative teams to develop compelling ad creatives and landing page designs that drive performance.

8. Manage relationships with external partners, agencies, vendors, and platforms to ensure efficient and effective execution of performance marketing campaigns.

9. Stay compliant with all relevant regulations, policies, and guidelines, applicable data protection laws.

10. Understanding of attribution models with exposure to MMP like Adjust, AppsFlyer, etc.

11. Hands-on experience on UAC campaigns and Firebase.

Requirements:

1. Bachelor's degree in Marketing, Business, or related field.

2. Proven experience (4-6 years) in performance marketing, preferably in the financial services or e-commerce industry.

3. Strong knowledge of performance marketing channels and platforms, such as Google Ads, Facebook Ads Manager, LinkedIn Ads, and other relevant platforms.

4. Solid understanding of digital marketing concepts, including SEM, SEO, display advertising, social media marketing, email marketing, and web analytics.

5. Experience in data-driven marketing, with a strong ability to analyze data, interpret insights, and optimize campaigns for performance.

6. Excellent communication skills, both written and verbal, with the ability to effectively present performance insights and recommendations to stakeholders.

7. Strong project management skills, with the ability to prioritize, multitask, and meet deadlines in a fast-paced environment.

8. Proactive and results-oriented mindset, with the ability to drive initiatives and deliver measurable results.

9. Ability to work independently.

Job Type : Full-time

Benefits : Health insurance

Schedule : Day shift