LenDenClub - Manager/Senior Manager - Performance Marketing

LenDenClub is recruiting for Performance Marketing - Manager.

Location - Mumbai

About LenDenClub -

LenDenClub is a leading peer-to-peer lending platform that provides an alternate investment opportunity to investors or lenders looking for high returns with creditworthy borrowers looking for short-term personal loans. With 1 million+ investors on board, LenDenClub has become a go-to platform to earn returns in the range of 10%-12%. LenDenClub offers investors a convenient medium to browse thousands of borrower profiles to achieve better returns than traditional asset classes. Moreover, LenDenClub is safeguarded by market volatility and inflation. LenDenClub provides a great way to diversify your investment portfolio. LenDenClub has recently raised US $10 million in a Series A round from an association of investors.

With the new round of funding, LenDenClub is valued at more than US $51 million and now aims to scale up substantially, eyeing a 5X growth in disbursals in the next 18 months. It has already disbursed more than 2000 crore worth of loans in this fiscal alone. The fresh capital will be used in aggressive expansion, taking its loan book growth to $1 billion and upscaling the user-base to 10 million from the current 2.5 million by FY 2022-23. With LenDenClub being the only P2P player in India breaking market milestones constantly, it is now comparable with overseas giants like Zopa and LendingClub in the UK and the US respectively, both of which have now transitioned to a well established digital bank.

Responsibilities:

- Build and execute digital media acquisition plans every month working with all stakeholder teams.

- Create a strategic framework to set and evaluate goals for every campaign

- Own the quality of customers and CAC.

- Own app install campaigns, CPI, uninstall rates, etc.

- Strong understanding of Facebook, Google Search and UAC and MMPs such as Adjust/Appsflyer

- Expertise in optimization techniques to scale up campaigns and deliver Low CPIs and CAC

- Strong knowledge of managing funnel events and customer journeys to deliver high ROI

- Own performance marketing channels. Improve RPCs, CPVs, CAC, etc.

- Identify new channels for app installs, performance marketing, and digital marketing.

- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

- Curate insights from FB Business Manager, Google Analytics, Google Ads Manager on customer segmentation and journey. Validate optimization hypotheses through periodic A/B testing.

- Manage the paid media planning activities end to end.

- Know the market: Stay on top of trends in an ever-changing landscape, find opportunities and prioritize based on size, internal capabilities, etc.

- Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

Desired Skills and Experience:

- 5+ years of experience in managing Google ads/Facebook ads for apps

- Experience in managing big-budget campaigns

- Expert-level analytical skills

- Hands-on experience with MMPs such as Appsflyer/ Branch / Adjust

- Expert-level knowledge of spreadsheet programs

- Understanding of play store analytics and app ecosystem

- Working knowledge of Google Analytics / Adobe Analytics (preferably adobe analytics)

- Great communication skills

- Knowledge of Basic SQL & Query will be an added advantage