LenDenClub - Lead - Digital Marketing

Lead - Digital Marketing

About us : LenDenClub is India's leading RBI registered, Personal Loans, Peer to Peer (P2P) Lending platform in India. It was established in 2015 and enjoys a significant market share.

Brief About The Role :

- This role involves leading the digital marketing function. The incumbent will be responsible for planning and execution of digital marketing plans through performance marketing, paid media, email, organic and other channels.

- The role requires taking complete ownership of the function which includes customer acquisition, tracking the customer funnel, ensuring engagement with emphasis on ROI to identify optimisation opportunities and achieve performance goals. This position will work in close alignment with sales, product and 3rd party agencies.

Roles & Responsibilities :

- Plan, execute and analyse the demand generation strategy to meet acquisition and revenue goals including a mix of paid and organic marketing tactics (Paid, retargeting, affiliate marketing, SEO, engagement etc)

- Define, launch, and measure growth experiments to learn what channels, campaigns, and offers that work best

- Analyse all aspects of the conversion funnel and identify optimisations to maximise conversion and marketing ROI

- Create key performance metrics and tracking them

- Leverage data for insights on buying behaviours

- Define customised landing pages

- Keep sharp eye on customer experience and customer journe

Visit us : https://www.lendenclub.com/