LenDenClub - Key Account Manager - Partnership & Alliances

About LenDenClub and InstaMoney

LenDenClub is India's largest Peer-to-Peer (P2P) Lending platform, owned and operated by Innofin Solutions Pvt. Ltd., an RBI-registered (NBFC-P2P). It provides an alternate investment opportunity to investors or lenders looking for high returns by connecting them with creditworthy borrowers looking for short-term loans. Founded by Bhavin Patel and Dipesh Karki, we are led by passionate problem solvers and backed by investors around the world to realize this dream and become the most trustworthy platform for both our investors and borrowers. In 2022, they also launched a corporate venture capital for early-stage Tech and FinTech startups, offering them acceleration through mentorship and access to capital.

InstaMoney is an instant personal loan application for salaried individuals that is trusted by 65 Lac+ registered borrowers. The platform aims to foster financial inclusion by leveraging technology to support borrowers with hassle-free loans, even in the remotest parts of the country. With more than - 11,000 Crores disbursed since inception and an annual growth rate of 400% in the previous year, we have seen exponential growth over the years. Today LenDenClub enjoys 50% market share in the Indian P2P market.

Website - https://www.lendenclub.com

Why work at LenDenClub

LenDenClub is a certified great place to work. The certification comes from the Great Place to Work Institute, Inc, a globally renowned firm dedicated to evaluating companies for their employee satisfaction on the grounds of high trust and high-performance culture at workplaces. As a LenDenite, you will be a part of an enthusiastic and passionate group of individuals who own and love what they do. We believe in creating leaders and with you coming on-board you get to work with complete freedom to chase your ultimate career goal without any inhibitions.

About the role.

The role will be responsible for business scale up through partnership and alliances in the unsecured digital lending domain.

Department - Product

Reporting Manager - Head of Product (B2C)

Roles & Responsibilities

- Key account management of existing partners

- Identification of new partnerships who have synergies with our line of product & business

- Plan, deploy & drive sales as well marketing strategies through active engagement with partners

- Take additional responsibility of product and process development

- Rigorous monitoring of digital marketing campaigns & ensure efficient conversion at lowest cost of acquisition

- Coordinate with branding team to devise innovative branding and marketing programs at regular intervals

- Reporting of business performance to the management through product deck development and automation

- End to end management of marketing funnel and work towards improvement of conversion ratios through product, process and technology intervention in coordination with various stakeholders in the organization

Skills Sets Requirements

- Relevant experience of at least 2 years

- Understanding of digital lending domain especially in unsecured lending

- Should have good understanding of performance marketing & how to run digital marketing campaigns

- Conversant with ASO , SEO, API, CAC etc

- Certifications in marketing analytics & automation, digital marketing will be an added advantage - Know how on digital app workflow management

- Should have prior experience in campaign management in digital marketing

- Should have handled a role of key account management / partnership / alliance in digital lending space