Leena AI - Senior Manager - Marketing

Job Description:

Company Overview:

Leena AI is a Generative AI company leveraging autonomous agents to unlock enterprise knowledge for employees. Today, enterprises use hundreds of applications with siloed data and access that bog down employees in IT, HR, and finance. Leena AI has built an integrated enterprise AI product that works across the enterprise technology stack and leverages generative AI to reduce IT, HR, and Finance tickets by 70%.. Leena AI integrates with 1000+ applications, including SAP, Salesforce, ServiceNow, ADP, Oracle, Workday, and Microsoft Office 365. The companys solutions have been successfully deployed across 90+ countries, serving over 500+ customers, including leading enterprises such as Nestl, Puma, Coca-Cola, Sony, and Etihad Airways. Founded in 2018, Leena AI supports 100+ languages globally, and millions of employees use the work assistant daily.. Leena AI, headquartered in New York, has secured $40M+ in financing from investors including Greycroft, Bessemer Venture Partners, B Capital and Y Combinator. You will be working with Prashant, Sharon, Aayushi, Sonam, Sayan, and Adit..

Responsibilities:

- The Senior Manager Marketing, will be responsible for leading core marketing initiatives spanning website, brand, content, social media, and conversion rate improvement.

- We are looking for someone to own organic traffic, and conversion rates and take responsibility for initiatives towards increasing organic traffic (content generation & dissemination through emails, social, PR, and other non-paid channels) as well as increasing conversion (from visits/sessions - > scheduling a demo) through website design, content changes, A/B experimentation, etc.

The role has 2 major focus areas:

Increasing Traffic:

- Create and update, website content to ensure it aligns with brand messaging and marketing goals.

- Collaborate with the design and development teams to enhance user experience and SEO performance of key website sections.

- Create high-quality thought leadership content generation through webinars/podcasts.

- Use all available resources and content to boost engagement levels on our social media channels (LinkedIn, YouTube, Twitter), while maintaining product positioning.

- Owning PR as a channel and building a sustainable process that grows the Leena AI brand through third-party validation.

- Increase Conversion rates: Analyze website traffic and user engagement metrics to inform content strategy. Campaign and GTM Strategy improve sign-ups and build a stronger pipeline.

- Use relationships built via webinars/podcasts to align more CXO-level meetings for AEs directly impacting conversion rates (SAO/SQL).

- Using Brand (Social Media and PR) channels to build long-term relationships and influence our ICP (Ideal Customer Profile) CXOs of large enterprises.

Qualifications:

- 3-5 years of marketing experience with multiple roles across the marketing organization, including content creation and management.

- Bachelor's degree from a top school, MBA preferred.

- Experience in B2B marketing is preferred.

- Strong project management skills with the ability to manage multiple projects simultaneously.

- Excellent written and verbal communication skills.

- Proficiency with marketing tools and platforms (e.g., CRM, CMS, social media management tools).

- Analytical mindset with the ability to interpret data and make data-driven decisions. Show more Show less