Responsibilities:
- Maintain and manage editorial calendars for Leap Scholar and Leap Finance ensuring the publishing schedule is followed.
- Liaise with content agencies, freelance content creators. Proofread, restructure and edit content received from all contributors and in-house content writers, as per brand and SEO guidelines.
- Conduct in-depth content audits and hygiene checks from time to time. Suggest ways to improve traffic and engagement, by using various content performance tools.
- Write well-researched content for high impact properties such as YouTube(scripts), case studies, newsletters, eBooks, technical documentation, marketing collaterals, PR articles, authority pieces for LinkedIn and blogs.
- Liaise with the YouTube content management team to create an editorial calendar for the channel incorporating SEO best practices.
- Vendor management: Onboard high-quality content creators/agencies. Negotiate on the best price/deliverables. Ensure smooth delivery of content within TAT, as per brand guidelines.
- The best candidates will check all OR many of these boxes:
- 2-3 years of content writing/copywriting/content quality assurance experience in fast-paced growth startups(B2C)/media companies/creative content agencies
- Deep understanding of SEO (keyword research, SERP rankings optimization, Link Building)
- Has owned brand communication & marketing communication previously
- Previous experience with video content scriptwriting
- Experience of managing freelancers/ agencies
- Experience of managing a team of content writers
- Exposure to PR is a PLUS
- Social Media marketing experience is a PLUS
- YouTube growth experience is a PLUS
- Entrepreneurial experience or early stage startup experience is a HUGE PLUS
Why is this a great opportunity for the right candidate:
- Experienced founding team
- Right to win - The founding team knows the business & its secrets inside out. We are starting with a significant head start and a precise plan of action
- Barriers to entry - This is a specialized play with natural barriers to entry, allowing for significant value creation for all equity holders
- Backed by marquee global investors
- Exposure to all aspects of company building - exposure to investors, fund-raising, decision making, building the team & culture
- All of the above perks of joining a high potential company very early, along with a competitive market salary.
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