Leader - PPC - EduTech Platform

Job Description:

If you are looking at a job where your digital and marketing skills will be recognized and rewarded, then here is an opportunity for you!

Our client is the world's largest peer-to-peer learning network. It is a Global Community for Peer-to-Peer Learning that aims to help students connect with other students from around the world searching for content required to supplement their academic & competitive exam preparations, and overall learning needs. They also allows students, teachers to upload content on topics including engineering and technology, medical sciences, law, arts, management, IAS, chartered accountancy, JEE for engineering admission and many more.

Founded in 2015,the company is based out of Delhi & the founder is an alumni of top US University. It is currently present in 143 countries with over 7 lakh users. The company is seeing global growth at amazing pace of 20% per month.

As a Leader- PPC, you will be responsible for strategizing & planning the Paid Campaigns.

What you will do:

- Optimising visibility on Search Engines through SEO Techniques

- Gathering insights from multiple data sources and making informed decisions to improve the performance of search campaigns

- Implementing new technologies, automation capabilities that enhance SEM efforts

- Optimizing visibility on Search Engines through PPC campaigns/sponsored links

- Design/build/promote social media campaigns

- Managing all search engine optimization and marketing activities

Candidate Profile:

What you need to have:

- MBA from Tier 1 or Tier 2 colleges preferred

- Experience- 8 years minimum

- Candidate should have team handling experience

- Candidate should have experience primarily in Paid Campaigns- PPC & SEM

- Candidate should be well versed with other aspects of Digital marketing.

- Excellent communication skills

- Prior experience in E-commerce industry is required