Leader - Digital Marketing - Internet/Online

- To be responsible for developing, executing and delivering the company's digital / online marketing strategy, planning and budget to include online, new media, web and e-commerce to drive the business forwards through key marketing channels.

- Design, implement and manage online marketing programs focusing on building awareness and customer acquisition.

- Leverage data and analytics to deliver strong marketing efficiencies and create an advantaged digital marketing effort.

- Manage our Paid Search campaigns and budgets.

- Understand, optimize and expand our keyword list.

- Manage weekly and monthly reporting and tracking, flagging issues for internal stakeholders and report metrics appropriately.

- Develop and manage metrics and budgets; understand and implement coding schemes for tracking purposes.

- Analyze and report program performance; provide results and recommendations for improvement and new programs.

- Work with Product Marketing, Marketing Communications and Sales to develop and execute highly effective direct response and real-time intervention programs to significantly increase conversion of users to customers

- Effectively manage outside partnerships to maximize ROI on program investment.

- Leverage a "test, measure and refine" approach to constantly improve program results and increase the impact of online marketing on revenue and profitability.

- Propose new marketing program ideas and then secure support from internal and external stakeholders to fund and execute these programs.

- Create feature specification documents for changes to the website and develop ad copy, landing pages, banner creatives and other marketing collateral.

- Provide support for other areas of marketing as needed.

Feel free to call @ 9900051200