Posted By
P G Ganesh
Vice President/Partner at Perfect Placer Management Consulting
Last Login: 22 November 2024
Posted in
Sales & Marketing
Job Code
679315
Content and Social Media Leader
- Develop creative content for owned and earned channels that showcase the uniqueness of Co's in relevant and compelling ways for various audiences
- Coordinate social media campaigns that engage fans and grow Co's social media channels
- Coordinate with other marketing divisions and departments to manage campaigns for new attractions, and community efforts that drive awareness and brand preference
- Create and execute the editorial calendar for Co's social media channels to ensure an appropriate flow of relevant content in all channels
- Coordinate editorial calendar with other marketing stakeholders including the Content & Social Media Leader to ensure alignment with other social channels
- Monitor all social channels & engagement reports to review trends and adjust tactics accordingly, and maximize social media as a consumer listening tool to inform marketing communications
- Coordinate content placement with the Marketing team for paid social media plans. Maximize media for paid social advertising.
- Support Co's leadership, the public relations team and the guest relations team with reactive communications, including crisis and issues management and on-site coordination
- Perform other duties as assigned
- Administrate the creation and publishing of relevant, original, high-quality content.
- Identify and improve organizational development aspects that would improve content (ie: employee training, recognition and rewards for participation in the company's marketing and online review building).
- Create a regular publishing schedule.
- Leverage the right tools to manage your content.
- Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
- Promote content through social advertising.
Qualification And Experience:
1. Marketing, Communications or related major & Must have at least 5 years of practical experience in social media or related field preferably in Literature Field
2. Outstanding written, verbal and visual communications skills.
3. Ability to convey messages clearly and persuasively
4. Experience with and understanding of social media on behalf of brands; includes experience with paid social advertising, community management and social listening to guide content development
5. Commitment to collaboration and working effectively as part of a team
6. Good professional judgment, especially when posting on social media channels on behalf of the parks.
7. Maintain poise in difficult situations
8. Must be able to handle multiple priorities, be able to handle change and be able to perform well under pressure
9. Must be proficient in Microsoft Office applications
Remuneration :
An outstanding remuneration package that rewards professionalism and diligence will be on offer for the successful applicant as well as a well-defined career path. An excellent package will be on offer for the right candidate, including an above industry base salary for the right person as well as the most complete employee benefits scheme. Don't miss out on this opportunity to join the market leader
Contact Person Name :
P.G.Ganesh
Perfect Placer
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Posted By
P G Ganesh
Vice President/Partner at Perfect Placer Management Consulting
Last Login: 22 November 2024
Posted in
Sales & Marketing
Job Code
679315