Lead - Web & Social Marketing - Electricals

Primary Primary Focus of the role :

- Develop and Manage Digital Assets / Platforms - Website, E-Cat, social media.

- Creative mind to work on topical content, launches, campaigns & day to day post.

- Develop digital brand strategy as per organisational goals in B2B & B2C areas.

- Understanding of cross platform promotions, influencer tie-ups and brand collaborations.

- SEO Management, Monitor ORM ranking.

- Define digital roadmap based on performance analytics and competition tracking.

- Manage digital marketing agencies as per their scope and expertise

Primary Focus of the role :

- Develop and Manage Digital Assets / Platforms - Website, E-Cat, social media.

- Creative mind to work on topical content, launches, campaigns & day to day post.

- Develop digital brand strategy as per organisational goals in B2B & B2C areas.

- Understanding of cross platform promotions, influencer tie-ups and brand collaborations.

- SEO Management, Monitor ORM ranking.

- Define digital roadmap based on performance analytics and competition tracking.

- Manage digital marketing agencies as per their scope and expertise

- Develop Customer E-Learning model.- Develop Customer E-Learning model.- Develop Customer E-Learning model.of the role:

- Develop and Manage Digital Assets / Platforms - Website, E-Cat, social media.

- Creative mind to work on topical content, launches, campaigns & day to day post.

- Develop digital brand strategy as per organisational goals in B2B & B2C areas.

- Understanding of cross platform promotions, influencer tie-ups and brand collaborations.

- SEO Management, Monitor ORM ranking.

- Define digital roadmap based on performance analytics and competition tracking.

- Manage digital marketing agencies as per their scope and expertise

- Develop Customer E-Learning model.

Roles and Responsibilities :

Social Media Management:

- Ensure active performance of all social channels with uninterrupted content flow.

- Device channel specific strategy for content.

- Target marketing as per business strategy.

- Develop trending content, topical posts within brand guideline.

- Corporate brand strategy for professional networking forum.

Digital Marketing:

- Build CX journey for customer through digital assets and platform.

- Develop website as per UX, UI trends & brand guidelines.

- Drive traffic for website, E-cat and platforms.

- SEO, Key words performance, metatags, and descriptions.

- Monitor ORM performance.

- Understanding of B2B & B2C customers for targeting and relevant content publishing.

- Knowledge of Web securities, compliance, and digital processes.

- E-learning experience is preferred.

Content Planning Marketing:

- Co-ordinate with product team for content development.

- Develop digital content properties on various topics like - Technology, IOT, Power, Datacentre, Sustainability, Energy Efficiency.

- Understand product portfolio and markets of the company.

- Make content flow for Blogs and Partnership platform.

- Develop content for website and e-catalogues.

Data Analysis:

- Monitor periodical performance of brand on digital universe, social media channels.

- Traffic Analysis of web & social.

- Update organization with recent trends in the industry. Present competition analysis.

- Understanding of analytic and intelligence tools.

Behavioral Competency (Circle level)

Level - Personal Excellence / Team /Organizational

- Performance Excellence

- Customer Engagement Excellence

- Process Excellence

- Productivity Excellence

- People Excellence

- Relationship Excellence

- Initiative Excellence

- Adaptive Excellence

Functional /Domain Competency

- Social Media Management

- Experiential marketing / CX

- Website / Digital Assets Development.

- Content Planning and development.

- Analysis

- Data security / compliance & process

Qualifications, Experience and Role Specific Knowledge/ Skills:

- Experience:

- 7-9 years of experience preferably from Electrical, Technology and Home improvement sector.

- Mix experience of agency and client is added advantage.

- This role will perform responsibilities in collaboration with panelled digital agencies as per their scope and expertise. Hence experience of managing agencies is must.

- Home improvement category experience is preferred.

- Qualification : MBA / Certification in Digital Marketing.

- Proficiency : Digital Marketing.

- Skills : Web Management, Social platforms & media Content Planning, Technical knowledge of web & Platforms