Lead - Video Content

Role & Responsibilities

Video-led Content Strategy:

- Build the video-led digital strategy to meet business objectives like increase in views, leads, product awareness and CTR

- Develop a video content framework that talks to a varied TG, mixes formats and languages (English and vernacular)

Production:

- Work on building the video strategy which aligns with the company's objectives and goals

- Lead the video production process from concept to final edit, ensuring high-quality output that aligns with the company's brand and objectives

- Ability to write / edit clear and concise copy and briefs unique to the platform, and influence / direct designers and agencies for the desired creative output

- Actively drive scripting, storyboarding, and delivery of engaging videos

- Create the monthly production pipeline, review and edit every piece of video content that is produced

- Explore AI-based and production automation tools to help create communication stimuli at scale

- Increase CTR, Views and other critical metrics for all video production

- Manage the monthly production flow and maintain data sheets to enable ease of tracking

Project Management:

- Manage our agency and partner ecosystem (of videographers, editors, and other production staff) to support high-scale video production and provide guidance and feedback to ensure the highest standards of video quality

- Oversee the creation of various video formats, including explainer videos, product demos, customer testimonials, etc.

- Plan and manage video production schedules, ensuring timely delivery of projects within budget

- Upload and manage video content across multiple digital platforms, including the digital platforms and other relevant platforms

- Ensure all video content is optimised for each platform, following best practices for SEO and audience engagement

- Coordinate with the content team to integrate video content on the platforms

- Maintain an archive of video assets and ensure proper documentation and tagging.

Capabilities:

- Drive the development of capabilities around production, automation, upload, thereby leading to a reduction in TAT and effort

- Work with technology teams to explore Gen AI tools to deliver output at scale and speed

- Identifying opportunities for new formats and keeping up with trends in the video content space

Customer obsession and governance

- Relentless focus on making customer interactions non-intrusive; using video content to create a frictionless experience

- Zero tolerance for content and communication errors

- Develop a comprehensive video guidelines framework that is easy to use by businesses yet creates a distinct identity for the brand

- Have a strong eye for grammar and ensure that every content unit adheres to the brand tone of voice

- Create checks and balances in the system so that all customer-facing content is first time right, every time.

Performance tracking:

- Tracking and analysing production, go-live status and engagement metrics using tools like Google Analytics, etc.

- Gauge efficacy of video content produced, and drive changes wherever needed

- Provide regular reports and presentations on video performance, identifying trends, insights, and areas for improvement

Ideal Candidate

Qualifications:

- Masters' degree in Communications, Digital Marketing, Advertising or a related field

- Proven experience as a creative/content writer or film production or in a similar role, preferably with exposure to AI-driven content creation.

Work Experience:

- 7-10 years of relevant experience in the space of marketing / advertising, film production, video production, or experience in Digital Marketing with a focus on video content, will be an advantage.

Skills:

- Proven track record of creating high-quality video content and managing video production teams

- Creative thinking and problem-solving skills, with a passion for storytelling and visual communication

- Hands-on experience of copywriting, editing, and creating communication

- Ability to handle complex briefs and ideate out of the box

- Strong understanding of digital marketing principles and video SEO best practices

- Deep customer focus by understanding customer behaviour and analysing data & real-world experiences

- Detailed orientation & very structured thinking, think of customers' entire journey and experience

- Strong communication and collaboration skills to effectively work with diverse teams

- Passion for emerging technologies and the ability to adapt to a fast-paced and evolving environment

- Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines

- Proficiency in AI tools and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and familiarity with graphic design software (e.g., Adobe After Effects, Photoshop)