Lead - Trade Marketing - Publishing Business

Lead - Trade Marketing

Job description :

Lead - Trade Marketing

Location : Agra, Noida

Experience : 5- 10 years

Must have : minimum 5 years of experience in Trade/Channel Marketing.

Job description :

- Develop market data (TAM, SAM, SOM) of the various segments and identify key growth applications.

- Prospect for potential new revenue engagements and turn the same into increased business.

- Lead strategic engagement with all key stakeholders both internal & external.

- Increase demand with supply chain partners - distributors, dealers & retailers.

- Planning ideas for various channel marketing & optimization and implementing the same.

- Managing product launches & events including offline marketing activities.

- Develop 360- marketing touchpoints with trade partners via different mediums BD team, tele-sales, digital, social, email, WhatsApp and new age channels.

- Proposal Drafting and Documentation related to products and offerings.

- Enhancing the company's brand awareness and corporate image