Lead/Specialist - Search Engine Optimization - Education

Responsibilities:

- Optimize copy and landing pages for search engine marketing

- Perform ongoing keyword discovery, expansion and optimization

- Research and implement search engine optimization recommendations

- Research and analyze competitor advertising links

- Develop and implement link building strategy

- Work with the development team to ensure SEO best practices are properly implemented on newly developed code

- Work with editorial and marketing teams to drive SEO in content creation and content programming

- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

- Define short term and long term strategies to achieve target SERP improvements to boost organic top of the funnel user acquisition

Requirements :

- Proven SEO experience with monthly organic volume at least 3 Mn+

- Knowledge of ranking factors and search engine algorithms

- In-depth experience with website analytics tools (e.g, Google Analytics, Google Webmasters, firebase)

- Experience with SEO tools (e.g., SEMRush, Ahrefs, Similar Web, SEO Powersuite)

- Experience with A/B and multivariate experiments

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Up-to-date with the latest trends and best practices in SEO and SEM

- Experience with ASO and custom store experiments on Play Store is a plus

- BS/MS/PG degree in a quantitative, test-driven field