Lead - Social & Online Reputation Management - BFSI

Responsibilities

The lead role of Social & ORM will ensure brand presence, brand buzz and engagement across social media.

He/she will drive the brand agenda (campaigns & Initiatives) to drive followers, engagement and organic traffic to website through a differentiated communication and content.

Key KPI's:

- Growth in Social community

- Growth in Social platform engagement

- Build brand narrative

- Brand Online Reputation Management

- Social Innovation

- Social Media Management

- Lead the content, communication, and campaigns on social media for acquiring new fans/subscribers, drive engagement and organic web traffic

- Scaling up brand campaigns across social media platforms to achieve business objectives & defined KPIs

- Scaling content across Social Media platforms to drive audience engagement and traffic to website

- Support to carve the pre-defined brand positioning communication on social media

- Scale up company news, themes, topical & moment content on a regular basis

- Implementation of tools to drive efficiencies and deeper insights on platforms

- Track competition numbers, new initiatives, and competitive benchmarking monthly

- Scale-up YouTube Platform through content, SEO optimization and key initiatives to make the platform a success for us

- Collaborate with compliance, legal, tech and Brand & Content Team for scaling social initiatives

- New process implementation to build efficiencies for Social Media efforts

- Daily social media operation management

- Be a Social Media custodian for AngelOne and build a socially savvy brand imagery

- ORM Management

- Ensure the ORM efforts are implemented to drive the positive brand reputation across Digital Platforms

- Implement the daily response management to queries

- Liaise with Customer Support, Tech, Sales & Revenue team for addressing customer query resolution

- Managing the TAT for first level responses and bringing efficiencies in overall TAT responses

- Implementing new platform integration with Orm tool for broad response management

- Platform review and reporting from time to time

- Reporting & Agency Management

- Weekly Social Media Performance Reporting

- Weekly & monthly ORM reporting

- Monthly Social and ORM reporting

- Agency Management - Performance review, contracts, coordination and BAU tasks

- Budget planning and Management

- Agency billing and payments management

- Agency review with key stake holders from time to time