Posted By
Posted in
Sales & Marketing
Job Code
1445894
Lead - Social Media & Content - Beauty & Personal Care
- Owner of the brand's social media mandate. Develop all social media and content campaigns, always-on strategy & roadmap in collaboration with cross-functional teams.
- Develop innovative social media and content experiences that engage the consumer and help tell meaningful stories.
- Ensure the brand's visual, tone and style guidelines are maintained across social media.
- Coordinate and plan media spends, paid promotion and advertising campaigns across social media platforms.
- Track, analyse, report and optimize social media performance to guide content decisions, improve overall presence, grow engagement & analyse competitor activity.
- Coordinate with the ORM team - track sentiment analysis, design escalation matrix and ensure effective resolutions to negative conversations.
- Partner with the Brand Management, Growth and Internal Creative teams for integrated campaign development.
- Preparing social media engagement and activities reports.
- Optimizing social media content effectively.
Qualifications :
- Self-starter skilled at prioritizing and managing multiple projects and deadlines that run simultaneously.
- Has ability to quickly innovate, implement, learn through experiments and scale based on learning.
- 5+ experience in content and social media with brands in beauty and personal care / FMCG / E-Comm / large consumer-facing brands at scale.
- Team Lead experience prior is a plus.
- Excellent ability to manage multiple projects and prioritize them.
- Background companies should have had a great content set-up and online presence.
- Excellent interpersonal skills - ability to interact and influence multiple partners and stakeholders.
- In-depth understanding of various social media platforms and their algorithm changes.
- Strong organizational and time management skills.
- A keen eye for details.
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Posted By
Posted in
Sales & Marketing
Job Code
1445894