Lead/Senior Manager - Social Media - BFSI

- Lead the content, communication and campaigns on Social Media for acquiring new fans/subscribers, drive engagement and organic web traffic

- Scaling up brand campaigns across social media platforms to achieve business objectives & defined KPIs

- Scaling content across Social Media platforms to drive audience engagement and traffic to website

- Support to carve the pre-defined brand positioning communication on Social Media

- Scale up company news, themes, topical & moment content on a regular basis

- Implementation of tools to drive efficiencies and deeper insights on platforms

- Track competition numbers, new initiatives and competitive benchmarking on a monthly basis

- Scale-up YouTube Platform through content, SEO optimization and key initiatives to make the platform a success for us

- Collaborate with compliance, legal, tech and Brand & Content Team for scaling social initiatives

- New process implementation to build efficiencies for Social Media efforts

- Daily social media operation management

- Ensure the ORM efforts are implemented to drive the positive brand reputation across Digital Platforms

- Implement the daily response management to queries

- Liaise with Customer Support, Tech, Sales & Revenue team for addressing customer query resolution

- Managing the TAT for first level responses and bringing efficiencies in overall TAT responses

- Implementing new platform integration with ORM tool for broader response management

- Platform review and reporting from time to time

- Reporting & Agency Management