Lead - Search Engine Optimization - BFSI/Internet

SEO Lead

About the company:

- Happay is a next-generation corporate spend management platform, with a vision to provide one single dashboard to spend, track and control 100 pc of business spends. The company uniquely combines expense management, corporate cards, and corporate travel booking on one platform. Happay is a leader in the space in India with 6000+ customers, processing $1bn+ payment volumes, 30Mn expenses and 3 Mn Expense reports annually. Some of the key customers include TATA group, PwC, Maruti, OYO, Byju's, Udaan, and 100s of large enterprise customers.

- Happay is gearing up to scale fast. Together with CRED, we will be expanding product lines, customer segments, and geographies. There are exciting SCALE-UP and ZERO to ONE opportunities and we are building the team which will scale with us. Come join the growth journey!

- We're looking to hire 'Head of SEO' to lead the entire lead-gen funnel for organic leads. This is a high-growth role and the candidate would get access to great resources to build and scale the SEO function. It would be a great fit for people who believe in exponential growth and doing numerous experiments.

Responsibilities:

- Lead all SEO activities: Keyword research, Content calendar planning, On-page optimization and Off-page SEO

- Manage hiring, retention and growth of the complete SEO team

- Work with developer to resolve all technical SEO issues

- Measure & improve content-related user metrics (visitors, sessions, leads etc.)

- Run numerous experiments around content creation and improving content ranking on google

- Analyze content/SEO strategy of competitors to identify new opportunities

Requirements:

- 3 to 8 years of experience as SEO Manager / SEO Head

- Proven experience of rapidly scaling up website traffic.

- Experience of leading SEO of a website with 100k+ monthly visitors would be a plus

- Hands-on knowledge of SEO & analytics tools ; Ahrefs, google analytics, search console, semrush etc.

- Deep understanding of google algorithms and latest search engine updates

- Strong understanding of content-related metrics

- Experience of working closely with content teams to define content structure, owning